Our Brands

Oscar Jeans, Oscar Sports, Maxxsel Apparel, and Fog & Form are brands owned and manufactured by Upfit Allwear LLC, Hollister, California.

Upfit Allwear brings 48 years of wholesale clothing experience to every label we make. Each brand has its own job. All of them are built, sold, and stood behind by the same team.

Oscar Jeans

Work denim and 5-pocket jeans built for a full shift. Heavy cotton, bar-tacked stress points, honest prices.

Oscar Sports

Polos and everyday gear for men and kids. Clean, durable basics.

Maxxsel Apparel

Fleece, flannel, sherpa-lined outerwear, and hi-vis safety wear. A wholesale name retailers have trusted for decades.

Fog & Form

California heritage streetwear documenting the architecture and culture of Northern California.

Questions or wholesale inquiries: wholesale@upfitallwear.com